Here are a few sure ways to make people fall in love with your brand.
Go the extra mile for your customers. Create a connection with your customers that transcends what you do. Something that other companies cannot duplicate no matter how much money they throw at it, it could be offering first class customer service or celebrating your loyal customers in a unique way.
“Treat your customers like they own you, BECAUSE THEY DO” –
DO A BETTER JOB
Simply do a better job! Businesses exist in a competitive environment and therefore you should make sure that you are the best in what you do .Do not be satisfied with the status quo, always aim to be the BEST. Under promise and over deliver. Sweep your customers off their feet with a surprise.
Statistics show that 3 out of 4 customers say they have spent more with a company because of a history of positive experience.
IMAGE IS EVERYTHING:
Ensure that everything that pertains to your brand identity is appealing.46% of people say a website design is the number one criterion discerning the credibility of a company. Your brand color is also key.Colour has been proven to increase brand recognition by 80%.
STIR UP EMOTIONS
Most buying experiences are based on emotions. Make sure that your brand stirs up positive emotions that will make the consumer want to buy.
“People don’t buy for logical reasons .They buy for emotional reasons ….” Zig Ziglar
Continually advertise your products. Use media adverts, brochures and even billboards. The more of your brand people see, the more likely they are to patronize it.
ENCOURAGE FEEDBACK AND LISTEN:
How often do you take time to ask your customers what they think about your service? Always encourage feedback from your customers. You will be surprised how much you will learn from even your unhappy customers.
“Your most unhappy customers are your greatest source of learning”- Bill Gates.
Business Gross Inc.