Pink (2)Breast cancer will strike 1 out of every 8 women at some point during their life. Despite these shocking statistics, 6 out of 7 women in Kenya have not been screened for breast cancer despite aggressive and sustained awareness by government, private hospitals and NGOs .This was the key finding of a study conducted by Ipsos- Synovate in 13 urban towns in Kenya.

“Screening, screening and more screening, should be our national anthem if we have to fight cancer”, says Professor Anyang Nyong’o, Former Minister of Health. Nairobi Women’s Hospital is on the frontline to fight this disease as they offer free breast screenings each Thursday 10 a.m. -4 p.m.

The Kenya Cancer Association (KENCASA) has been instrumental in bridging the information gaps that exist in cancer awareness by initiating outreach programs in churches, schools, and women’s networks. In a bid to save Kenyan women, the Kenya Cancer Association has partnered with the ministry of health, Kenyatta National hospital, and other like minded organizations in mainstreaming the disease in all health programs. KENCASA was very instrumental in drafting the National Cancer Control Strategy, which is a 5-year government plan to reduce the incidences of cancer and improve the quality of life of those who develop cancer in Kenya.

The very first race for the cure of cancer was held in October 1983 and since then every October is breast cancer awareness month. The pink ribbon represents the strength of women around the world who have battled breast cancer. Wearing it shows support and solidarity in vowing to come together to find a cure for the disease.

We at Xpose are so pink for October that is why we are one of the main sponsors of the Twakutukuza concert. The Twakutukuza Trust was set up for the benefit of people struggling with cancer. This amazing concert runs for three days from Friday 25th October to Sunday 27th October and we are proud to be part of this worthy cause.

So grab some pink and join in – help show your support and spread the word about breast cancer at the Twakutukuza concert. Don’t forget to get screened too!